Code of Conduct:
By Edward Schweitzer
Communication Best Practices
The need to set standards of conduct that facilitate legal compliance and risk avoidance is an organizational imperative which any Code of Conduct must address. Yet, a purely defensive, compliance-based approach to integrity and risk management has been shown to have its limitations.
Increasing public disapproval of corporate conduct that is questionable is causing some companies to think more about how they achieve business goals, as well as what they do. With this generally comes greater focus in companies’ codes on ethics and other values-based standards that are not actually mandated by laws and regulations.
As companies figure out how best to reflect and address such concerns in the context of their own business environment, the code development and review process must necessarily acknowledge questions of reputation and stakeholder trust, and the underlying issues of organizational identity and culture. Thus it has become necessary to consider what a code communications campaign can and should convey about the nature of the organization, what the organization stands for and its aspirations.