About
With over 25 years of experience we’ve helped pharmaceutical companies, healthcare brands and trade associations connect and communicate with patients, caregivers, healthcare professionals, payers, regulators, association members and boards to achieve their highest expression and to help their customers believe in a higher purpose.
Who We Are
ID is a Chicago-based healthcare branding, marketing and digital advertising collaborative focused on delivering strategies, frameworks and tactics to provide exceptional experiences for the biotech, pharmaceutical, medical device and trade association industries.
What We Do
We provide an evidence-based approach to creating healthcare communications that help people grow and organizations achieve results. We blend business, brand, technology, creative, culture and human-factors thinking together and offer a holistic and multi-disciplinary approach to problem solving.
Our Vision
We want to reinvent how healthcare companies connect with and communicate with the people who matter most to their success.
Our Mission
Our mission is to deliver evidence-based and passionately executed programs, tools and communications which support relationships, foster better communication, advance collaboration, build commitment and enhance human lives.
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Services
We offer several services and innovative approaches to help inform and sustain our work.
Accumulated and honed from our diverse work experience, our time-tested processes, principles and tools help our clients achieve results that inspire people and companies to greatness.
Strategy
• Audience Insights
• Brand Audit
• Communications Audit
• Content Strategy
• Channel Strategy
• IT Requirements
• Design Planning
• Systems Planning
Branding
• Architecture
• Lexicon
• Naming
• Identity Design
• Standards
• Guidelines
• Activation
Customer Experience
• UX Design
• UI Design
• Advertising
• Photography
• Videography
• Exhibit Design
• Campaigns
• Advisory Board Meetings
• Clinical Trial Communications
• Patient Advocacy
• Practitioner Outreach
• Patient | Caregiver Engagement
Digital
• Information Architecture
• Web Design
• Development
• Application Architecture
• CMS Design
• Website and Microsite
• Landing Page
• Social Media Marketing
• Social Media Banding
Content Creation
• Medical Writing
• Scientific Writing
• Corporate Communications
• Patient Advocacy Support
• Infographics
• Social Media
• Live Action Video
• Motion Graphics
• Screen Writing
• Newsletters
• PowerPoint Presentations
Therapeutic Areas
• Neurology
• Neuromuscular
• Oncology
• Diabetes
• Genetic Disorders
• Rare Disease
• Clinical Trials
Our Team
Leaders should lead the way, but the best leaders lead by example and inspire everyone around them to work towards a bigger vision.
ID leaders are knowledgeable, experienced and passionate – and bring these characteristics to every engagement with our customers, and their customers. Our leaders provide focus, direction and inspiration – and then they get out of the way and let their colleagues do what they do best.
Edward Schweitzer
Founder, Executive Director of Design & Strategy
Edward is a cross-media design director, brand specialist and data insights evangelist. With over 35 years in the design communications industry, he has served in leadership roles for numerous internationally recognized agencies. Edward founded Incognito Design in 1994 and guides the strategic direction and creative vision of the company.
Edward has created legal and compliance-based enterprise training programs and internal communications campaigns for highly regulated companies such as Emergent BioSolutions, GlaxoSmithKline, Altria, and American Express. He has developed global brands, campaigns and business communications for pharmaceutical giants Novo Nordisk, Pfizer, Johnson & Johnson, Ionis, Albireo, Synlogic, Centocor Ortho Biotech (now Janssen Pharmaceuticals), as well as clients in finance, food and hard goods, such as Royal Alliance, SunAmerica, AIG, FLOR, the Land of Nod, The Museum of Science and Industry, Shedd Aquarium, and Charlie Trotter’s Foods.
Edward’s work has been recognized by industry award shows from the American Institute of Design, AIGA and Webby’s, as well as trade publications including I.D., Print, How, and Communication Arts.
Patrick Kelly
Director of Strategic Planning & Account Management
Patrick is ID’s chief account director and master of all things digital. Patrick is also the Co-Founder of CafeXplorer, LLC – an online platform that brings scheduled video events and other in-bound marketing tools to brands.
For 10 years, Patrick served as a Partner at Method Engine, a Chicago-based boutique digital agency. There, Patrick worked with start-ups to Fortune 500 companies on numerous digital marketing initiatives ranging from website design and development, mobile apps, search marketing, online advertising and social media. Patrick’s clients included Lincoln Center for the Performing Arts, Thermos, Ingalls Memorial Hospital, Swedish Covenant Hospital and Ford Motor Company.
Previously, Patrick has held progressively senior leadership positions at Chicago-based healthcare advertising agencies and marketing firms. With his broad healthcare marketing background and specific experience with digital marketing, Patrick helped clients meet marketing and business objectives and ultimately grow their buisness. Patrick has specific experience in cardiology, oncology, nephrology, home care, information technology, anesthesiology, ambulatory surgery, and orthopedics.
Ken Scholz, PhD
Chief Scientific & Medical Writer
A scientific writer with more than 20 years of experience, Ken has developed and written manuscripts, monographs, slide kits, video scripts, website scripts, and other forms of scientific communication.
Ken has worked with researchers, physicians, textbook publishers, pharmaceutical and biotechnology companies, non-profit organizations, medical education providers, and government agencies.
Ken’s strength is writing about complex therapeutic areas including aspects related to clinical trial design, interpretation of results, and implications for clinical practice. Ken has deep experience working with top-tier facilities on large-scale projects related to cutting-edge advances in medicine. Many of these projects have required the ability to understand numerous scientific and clinical studies, and to translate those studies into clinical recommendations for specialists.
Peter Burgi, PhD
Anthropologist & Lead Researcher
Peter provides the targeted, actionable research findings that fuel Incognito’s creative collaboration with our customers. During more than 20 years of managing research efforts and showing their practical application, Peter has innovated and implemented strategic solutions on four continents. He has depth of experience in creative learning, market research, strategy, team-building, and intercultural business skills development.
As a qualitative researcher, leader, and anthropologist with a wide repertoire of methodological expertise – ethnography, focus group, in-depth interview methodologies, etc. – he has designed and facilitated high-impact, high-energy interventions that have resulted in robust organizational ROI.
James McDonough
Senior Copy Writer & Brand Strategist
James creates strategic communications and branded marketing campaigns. He has worked with GlaxoSmithKline, Johnson & Johnson, Kohler, Novo Nordisk, Sallie Mae, Akcea Therapeutics, Albireo Pharma, Alexion Pharmaceuticals, The American Association of Diabetes Educators, Astellas Pharma, Centocor Biopharmaceutical, Eisai, Galter Life Center, The International Society of Magnetic Resonance in Medicine, Medline Industries, Northshore Medical Group, and the Swedish Medical Group.
With a background that includes two decades in sales and sales management, James combines real-world business experience with creative problem solving.
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