About

Who We Are

ID is a Chicago-based healthcare branding, marketing and digital advertising collaborative focused on delivering strategies, frameworks and tactics to provide exceptional experiences for the biotech, pharmaceutical, medical device and trade association industries.

What We Do

We provide an evidence-based approach to creating healthcare communications that help people grow and organizations achieve results. Blending business consulting, branding, technology, creative solution, culture, and human-factors thinking together we offer a holistic and multi-disciplinary approach to problem solving.

Thoughtful and intentional, WE Bring clarity, creativity, and compliance to healthcare communications – especially where and when the stakes are highest. OUR core competencies include:

1. Simplifying the Complex

We translate dense, technical, or scientific data into clear, accessible content that resonates with patients, HCPs, and stakeholders — without losing nuance or precision.

2. Designing for the End-User (Not Just the Reviewer)

We root every experience, brand, and message in a deep understanding of its audience — patients, caregivers, clinicians, trial coordinators, regulators — to drive action and trust.

3. From Insight to Activation

We conduct and synthesize qualitative and quantitative research, stakeholder interviews, and behavioral analytics to uncover the truths that drive strategy, channel choice, content, and design.

4. Strategic Program & Brand Planning

From global systems to single-campaign activations, we build integrated communications strategies that connect internal teams, brands, patients, and healthcare professionals — across platforms and geographies.

5. Branding That Builds Trust

Whether we’re naming a pipeline asset, creating lexicon messaging systems, designing logos, or developing full brand architectures, we build compliant, compelling identities that speak to people, not just professionals.

• Unbranded campaigns that educate and activate
• Branded systems built for regulatory navigation and emotional resonance
• Trademark-ready design that lives up to clinical rigor

6. Crafting the Patient, HCP, and Trial Experience

From UX wireframes to full UI design, from IRB-approved brochures to trial engagement kits, we create experiences that are human-first — improving enrollment, education, and retention across the study lifecycle.

7. End-to-End Content Creation

Our in-house teams craft content that works across audiences and platforms — always aligned to your tone, regulatory guardrails, and outcomes.

• Digital & social advertising
• Microsites, portals & apps
• Infographics & explainer videos
• Medical writing & corporate comms
• Patient advocacy content
• Presentations, toolkits, pitch decks
• Motion graphics & branded animations

8. Compliance-Conscious Communication Design

Everything we create aligns with regulatory, medical, and legal standards from day one. We build for approval — and for people — simultaneously.

9. Rare, Genetic & Specialized Expertise

We are therapy-agnostic — but mission-specific. Our sweet spot is rare, genetic, and complex diseases where traditional approaches fail. We make invisible conditions visible, and rare stories relatable.

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Our Vision

We envision a world where no patient, caregiver, or clinician is left in the dark — where complex science is accessible, brands are built on empathy and ethics, and communication is a catalyst for better outcomes.

At Incognito Design, our vision is to be the trusted partner for organizations navigating the most challenging corners of healthcare — bringing clarity to complexity and humanity to every touchpoint.

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Our Mission

At Incognito Design, we exist to make the complex understandable, the invisible visible, and the disconnected human again.

We partner with healthcare, life sciences, and patient advocacy organizations to craft strategic, compliant, and emotionally intelligent communications that inform, inspire, and empower — especially in the rare, the genetic, and the misunderstood.

Our mission is to translate science into stories, data into design, and insights into action — so that the people who need to understand the most are never left behind.