Peter T. Bürgi, Ph.D.

Lead Anthropologist

Peter provides the targeted, actionable research findings that fuel Incognito’s creative collaboration with our customers. During more than 20 years of managing research efforts and showing their practical application, Peter has innovated and implemented strategic solutions on four continents. He has depth of experience in creative learning, market research, strategy, team-building, and intercultural business skills development.

As a qualitative researcher, leader, and anthropologist with a wide repertoire of methodological expertise – ethnography, focus group, in-depth interview methodologies, etc. – he has designed and facilitated high-impact, high-energy interventions that have resulted in robust organizational ROI.

Some highlights of his work include: founding Director of SPOKE Solutions, Inc, serving an international customer base; Vice President, Qualitative at TNS/Research International, developing a new ideation structuring; Research Fellow with Imagination Lab, publishing original research about how managers use imagination to boost innovation; Research Director and Senior Trainer with IOR Global Services developing effective cross-cultural business skills for executives.

A gifted moderator, an effective facilitator, and a developer of engaging workshops, Peter’s lively personality keeps the research process from being dull – in five languages, as he is a native English speaker fluent in French, German, Swiss-German dialect, and Spanish.

BA, Anthropology (Columbia University);  MA, Anthropology (University of Illinois, Chicago); Ph.D., Anthropology (University of Chicago)