FLOR: Brand refinement and channel integration

We saw something beautiful –
and then FLORed it.

We were tasked by FLOR’s executive management team to help them better articulate their value proposition, demonstrate the endless creative possibilities of the product and integrate their two primary sales and marketing tools – their catalog and website. We saw something beautiful and together we defined a unique brand position, a clearly articulated message, and a communications plan and strategy helping increase sales and conversions.

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