A Code of Conduct,
of and for the people

During a time of considerable conflict and controversy Altria needed to refresh it’s Code of Conduct to speak with employees across various operating companies. In collaboration with k-nekt, we led a research effort to understand how employees felt about the Code and the cultural environment surrounding it. Our insights led us to the development of a ‘people-first’ approach to communications and messaging. Not only did we help to launch the program to all it’s companies, we also delivered a tagline which became the voice of an organization.

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