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The Texas Lyme Disease Association

The Texas Lyme Disease Association

The Next Epidemic Lyme disease is the most common vector-borne disease in the U.S. From 1994-2006, an average of 74 cases was reported annually in Texas and many diagnosed cases are not reflected in official statistics.With these chilling statistics in mind we partnered with the Texas Lyme Disease Association to design and develop a brand […]

FLOR: Brand refinement and channel integration

FLOR: Brand refinement and channel integration

We saw something beautiful – and then FLORed it. We were tasked by FLOR’s executive management team to help them better articulate their value proposition, demonstrate the endless creative possibilities of the product and integrate their two primary sales and marketing tools – their catalog and website. We saw something beautiful and together we defined […]

Whitepaper: Culture, Code and Compliance

Whitepaper: Culture, Code and Compliance

  Code of Conduct: Communication Best Practices By Edward Schweitzer The need to set standards of conduct that facilitate legal compliance and risk avoidance is an organizational imperative which any Code of Conduct must address. Yet, a purely defensive, compliance-based approach to integrity and risk management has been shown to have its limitations. Increasing public […]

Altria

Altria

  A Code of Conduct, of and for the people During a time of considerable conflict and controversy Altria needed to refresh it’s Code of Conduct to speak with employees across various operating companies. In collaboration with k-nekt, we led a research effort to understand how employees felt about the Code and the cultural environment […]